What happened to Google Search performance before and after an event? Analytics Edge makes it easy to compare 2 date ranges in Google Search. This report shows a very simple example.
Select 2 date ranges and run the query; it doesn’t get any easier than that.
Creating the report with Analytics Edge
The Macro
You don’t actually need an Analytics Edge macro for this one — the Google Search Analytics query wizard does all the work. The macro simply contains the query and a WriteToWorksheet function.
The query gets the date and clicks (images) for the date range in the Setup sheet (image) and compares it to a second date range in the Setup sheet (image).
The Date Comparison option changes the Date column into an ‘Nth Day’ column, so day 0, 1, 2, etc from the 2 date ranges will be compared on the same row. Optional difference and percent change columns can be included to complete the report.
Query field selection
Query date range
Query date comparison
Charting the results is equally easy; in this example, a combination chart is used to show the Difference column as a gray bar chart.
Let Analytics Edge do all the hard work for you.