Simple Excel Report Automation

No coding. No account limits. No usage limits.

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Demystifying the metrics and improving your analysis

Free Reports

Free workbooks that you can use as-is or modify as needed

Function Wizards

Detailed guides to the Analytics Edge function wizards

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New: Google Analytics 4 content

Building a Marketing Dashboard

Don’t be afraid of starting with an empty worksheet! Building a professional-looking report in Excel is easy with this simple step-by-step guide.

Creating an Excel Dashboard Widget

Creating a dashboard widget in Excel can be quite simple – it’s really just a matter of downloading the right data and some quick formatting techniques.


Misunderstood Metrics Series

Analytics reports are full of numbers with simple names like ‘sessions’ and ‘users’, but behind the scenes, things are not so simple.

SEO Summary Report

This free report summarizes your website’s appearance in search, showing the distribution of the # of keywords, impressions and clicks by position.