The Accounts wizard is used to manage saved Google Analytics accounts for use by the connector. For security reasons, Analytics Edge stores your account information in an encrypted file on your computer, not in the workbook. Accounts are stored using Reference names, and the queries in your workbooks use a Reference name to identify which account to use. More
Function Wizards (filter at right)
GA4 Realtime Report
Download your data for a GA4 Realtime report. This wizard lets you select an account and GA4 property. select the fields, filters and sort criteria for the report.
GA4 Realtime reports show traffic in the last 30 minutes.
Google Analytics – Account Information
The Account Information wizard of the Google Analytics connector allows you to get listing of the saved accounts and the Google Analytics properties available in them. More
Google Analytics 4 Report
The GA 4 Reports wizard of the Google Analytics connector allows you to get a custom report for your GA property. More
GSC + GA4 Report
This function is available only if you have both Google Analytics and Google Search connectors licensed, plus you are running 64-bit Excel.
This function is part of the Google Analytics connector, but it uses accounts from the Google Search connector as well.
Note that the GA data is filtered by session source / medium so it reflects organic search, AI referrals, and selected other sources (like direct). This filter expression can be changed.
MultiChannel Funnel Report – Google Analytics
This wizard is provided to enable deprecated Multi Channel Funnel queries for Universal Analytics.
UA Analytics Report – Google Analytics
This wizard is provided to enable deprecated Universal Analytics queries.