Analytics Edge makes it easy to combine data from different sources in the same report. This article describes one of our free workbooks that combines data from Google Analytics with Google Webmaster Tools and Moz. More
This is a PROVEN WORKING SOLUTION to remove referral spam in your Google Analytics. Updated for 2021: Bothered by referral spam from the likes of bottraffic.live, bot-traffic.xyz or other domains? Implement a Custom Segment as described in #3 below or, if you catch the spam traffic on the day it happens, a Spam Crawler Filter (#4). More
With the surge in working-from-home employees, many people are trying to figure out how to exclude this “internal” traffic from their Google Analytics reports. There is a simple option for sites with low to moderate traffic. More
The Google Analytics Pro connector from Analytics Edge supports the extra dimensions and metrics available to Google Analytics 360 customers. It also supports the new resource quotas, allowing GA 360 customers to get unsampled reports up to 100 million sessions! More
Updated 2021-03-27 after a deep dive into additional metrics…
As reported in one of my Misunderstood Metrics articles, one of the quirks we discovered in Google Analytics is that sessions that span midnight are restarted on the first hit after midnight, even though the session id (and Count of Sessions dimension value) doesn’t change. But what quirks await us in Google Analytics 4?
For people measuring their website traffic with Google Analytics, there is nothing more frustrating than building a really popular web page that gets tons of visits, but GA shows Session Duration close to ZERO! The problem is that Google Analytics doesn’t measure the time on the last page of a visit, so even if they read your article for 5 minutes, if they don’t click on another page, their session is recorded as 0 seconds. Sigh…. More
The Google Analytics report for Frequency displays a Count of Sessions dimension that is misleading in several ways. More
Since Google Analytics 4 is still under development, this is just an introductory article.
Google Analytics was plagued with custom reporting problems by mixing metrics and dimensions with different scopes (e.g. sessions for pages). Well, even though Google Analytics 4 is very different, it shares the same problem: it has dimensions and metrics that are user-scoped, session-scoped, event(hit)-scoped, and item-scoped. More
Why do New + Returning Visitors add up to more than the total Users? How can I have more New Users than Users who are ‘New Visitors’? This Misunderstood Metrics article explores the Behavior > New vs Returning report in Google Analytics, and why the numbers can be confusing. More
How can the Average Session Duration be less than the Average Time on Page? In Google Analytics, seeing the time spent on your website or on individual pages is not as obvious as it first appears. This Misunderstood Metrics article explores the concept of time in Google Analytics…or lost time as the case may be. More
Google Analytics has recently changed, introducing a new Unique Events metric calculation. This article has not yet been updated to reflect that change — Mike Sullivan.
When I was working on a new Excel report for my Google Webmaster Tools connector, I started seeing traffic from a specific query phrase that didn’t make sense, so I dug a little deeper, and what I found made me question the very foundation of conventional SEO wisdom and the meaning behind Google Webmaster Tools data. More
While all of us fight to get Google Analytics referral spam under control, one piece of well-intentioned, but bad advice comes up over and over again: use the Referral Exclusion List. Some people (myself included) have stated that is a bad idea, but no one has taken the time to really explain why. Here is the Why… More