1 Welcome to Analytics Edge

Analytics Edge makes it easy to get your data into Microsoft Excel. You can place multiple queries anywhere in your workbook as this video explains. More

2 Help Resources Available

The Analytics Edge help site has plenty of resources available for learning and assistance with reporting. This video explains what is available and highlights the ‘account not found’ problem people experience when sharing workbooks. More

4 Creating Custom Reports

Analytics Edge was designed to create the customized reports people need for their website or campaign tracking needs. This video explains the common errors you may run across and what you can do about them. More

5 Licenses and Updates

This video explains how Analytics Edge products are licensed and updated. It demonstrates how to identify updates available and how to install them.  More

Account Reference Names

Analytics Edge takes account security very seriously. When you use the add-in or one of the connectors to access one of your accounts, the product will encrypt a security token and save it to your computer. You will be asked for an account reference name for this token. More

Add Session Count To Google Analytics 4 Reports

It is easy to get a Session Count fields added to your Google Analytics 4 reports — just add a custom dimension for the existing event parameter! The data doesn’t start collecting until you do this, so do it now! More

Data Sampling Problems In Annual Reports

Google Analytics uses statistical sampling to improve responsiveness for large queries. There is nothing wrong with statistical sampling — it will usually produce numbers close to the actual, but not always. More

Error: 401 authError Authorization

This Google Analytics API error indicates that the security token for the account you are using has failed. Normally the security tokens are auto-renewed, but if you changed the account password or otherwise changed your security settings, the renewal can also fail. More

Error: 503 There was a temporary error

This Google Analytics API error indicates that there was a problem processing your query request. This can occur if you make too many bad queries in a short period of time, or if you use use up your quota for the day. In some cases, it may indicate that the server was too busy to process your request (usually for a very large query).  More

Error: Account not found. Check Account wizard

This error usually occurs when you share workbooks with coworkers, or after a computer move or rebuild. Analytics Edge stores a reference to the account in the workbook, but the actual security tokens are stored on your computer.  More

Error: Invalid/missing dates

This error usually occurs when the cells you referenced in a query have moved or the contents are changed. Analytics Edge connectors offer the ability to use cell references for the dates, but the references can get out of alignment if you add rows or columns in the worksheet, or if you renamed the worksheet. More

Get Impressions From Google Analytics

A lot of people want to include the Google Analytics clicks and impressions metrics in their reports, and are frustrated when they see most reporting tools do not offer those metrics. The reason is that they don’t actually come from Google Analytics — they come from Google Search Console, and that uses a separate API.

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Google Analytics 4 Report Automation

Now that the Google Analytics Data API has been released, it is possible to automate your GA4 reporting. Analytics Edge makes the process easy with a powerful add-in for Microsoft Excel and the Google Analytics Pro connector.

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Google Analytics: Custom Dynamic Segments

One of the features of the Google Analytics connector is the ability to create a custom dynamic segment, which is really useful when you are sharing workbooks with others. Custom segments in Google Analytics are stored as personal assets — they are associated with the login account, not the Google Analytics account. Because of that, using one of your custom segments in a query means other people cannot run your query; they will get an error when they try to refresh the query.  More

Misunderstood Metrics: Bounce Rate

What is the bounce rate in Google Analytics? Is it better to be higher or lower? What is typical? Does it affect my search engine rankings? Here is some insight into this frequently misunderstood metric. More

Misunderstood Metrics: Google Analytics 4 Sessions

As more and more people start the process of switching over to the new Google Analytics 4 for website tracking, they are discovering that the session counts are significantly different from the previous release of Google Analytics (a.k.a. Universal Analytics). My recommendation: stop focusing on sessions — focus on user engagement with your content instead.

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Misunderstood Metrics: Google Analytics 4 Sessions for Pages

Since Google Analytics 4 is still under development, this is just an introductory article.

Google Analytics was plagued with custom reporting problems by mixing metrics and dimensions with different scopes  (e.g. sessions for pages). Well, even though Google Analytics 4 is very different, it shares the same problem: it has dimensions and metrics that are user-scoped, session-scoped, event(hit)-scoped, and item-scoped. More

Misunderstood Metrics: Sessions for Pages

Build a custom report to see how many Sessions included your top pages, and the result is confusing! Chances are you will see the number of Sessions drops sharply once you get below your primary landing pages. More

Multi-Source Waterfall Report

The wizard-based automation provided by the Analytics Edge Core Add-in for Excel makes it easy to combine data from multiple sources. This article explores how you can build a Waterfall Report that includes data from Google Webmaster Tools (now Google Search), Bing Webmaster Tools, Google Analytics and an external database. More

Reading Sitemaps to Get a Full Listing of Pages

When analyzing website traffic, there are times you might want a full listing of the website’s pages…even those that never get any traffic or impressions. Google Analytics and Google Search Console will only report on pages were there is data, so these unrecognized pages continue to be overlooked. This article shows how the Analytics Edge Core Add-in can read the website’s sitemap files to extract a full listing of pages. More

Selecting a Date Range

In most Analytics Edge wizards, you can select a data range for your query. There are a large number of combinations possible, but here are the most common selections. More

Simplified Core Web Vitals Reporting

Google released new guidance on how to collect and report Core Web Vitals using Google Analytics 4, but the approach makes use of some pretty complicated concepts with BigQuery. In this article, I want to show you how to make similar reports in Excel using Analytics Edge with a lot less work and complexity. More

Year-Over-Year Reporting

If you are trying to build a Google Analytics report comparing one year to the previous one, you can use the Pivot operation to make charting easier. The trick is to choose your dimensions wisely. More