Standard reports only touch the surface, so people use spreadsheets to build customized reporting to show the metrics and performance indicators important to them. More
Free Reports (filter at right)
Google Analytics 4 Traffic Dashboard
This free workbook provides a quick summary of your website traffic over the past year, highlighting key changes last month. More
Google Analytics 4 User Engagement Analysis
This free Excel report works with the Analytics Core Add-in premium license and Google Analytics Pro connector to summarize the user engagement of your top website pages. More
Google Analytics: 7 Day Cohort Analysis
This free Excel report from Analytics Edge works with the free Core Add-in license and Google Analytics connector to mimic the 7-day Cohort Analysis report provided in Google Analytics. More
Google Analytics: Acquisition – All Traffic
Based on the standard Acquisition-All Traffic report, this free workbook gives you new perspective into where your website traffic is coming from. More
Google Analytics: Annual Summary Report (Premium)
This quick overview report shows all the key performance metrics for the past year in a single tabular view. More
Google Analytics: Audience Overview
This free Excel workbook provides a quick summary of your website’s audience over the past 30 days, just like in Google’s web interface! More
Google Analytics: Cohort Analysis by Source (Premium)
This free report demonstrates how easy it is to use the Analytics Edge Core add-in and Google Analytics Connector to perform a dynamic cohort analysis in Excel. More
Google Analytics: Cohort Analysis for Blog Articles
Do your blog articles peak in popularity as soon as they are published or do they gain attention over time? More
Google Analytics: Collection of Top Reports
This free Analytics Edge workbook includes a set of reports inspired by an entry in the Google Analytics Solutions Gallery by Avinash Kaushik*. More
Google Analytics: Email-enabled Monthly PDF Report (Premium)
This free Analytics Edge report demonstrates the capabilities of the Analytics Edge Core Add-in to fully automate monthly reporting. More
Google Analytics: Frequency and Recency Report
This free Excel report includes all the formulas and conditional formatting needed to reproduce the Google Analytics Frequency and Recency reports. More
Google Analytics: Interactive Analytical Charts
This free workbook show how easy it is to mimic the alternating presentations of data as seen in the Google Analytics web interface. More
Google Analytics: Interactive Behaviour Flow (Premium)
This free interactive workbook lets you see the relationships between Sources and Landing Pages from your Google Analytics data. More
Google Analytics: Returning Users
This free Excel workbook gives you a full 12 month view into the number of returning users on your website, along with a breakdown by the channels they used to reach your site. More
Google Analytics: Sampling-Free Annual Report (Premium)
This free report demonstrates how easy it is to use the Analytics Edge Core add-in and Google Analytics Connector to create an annual report that avoids Google Analytics data sampling errors. More
Google Analytics: Screen/Browser Size (Premium)
This free report presents the Google Analytics screen resolution (or the new browser size) dimension the way it should be — showing the percentage of website users served by various combinations of screen widths and heights. More
Google Analytics: Summary Report
This free Google Analytics Summary Excel Report is refreshed in seconds using the Analytics Edge Connector for Google Analytics. More
Google Analytics: Time of Day, Day of Week, by Device Type
This free Excel report shows the most popular times of day, by day of week, for each device category tracked by Google Analytics: Desktop, Mobile or Tablet. More
Google Analytics: Trend of Visits by Medium (Premium)
Let Analytics Edge do your work for you with this free report. Automatically download your Google Analytics data and transform that raw data into meaningful information. More
Google Analytics: WTF is Happening to My Traffic?
Joe Kelly of Workshop Digital created this custom dashboard to easily analyze what is causing organic search traffic to decline, and I adapted it to work with the free license of the Analytics Edge Core Add-in. More
Google Search: Keywords for Top Landing Pages
Yes, you can get the keywords for your top landing pages, but not from Google Analytics — they come from the Google Search Console. More