Google Analytics 4: Traffic Dashboard

This free workbook provides a quick summary of your website traffic over the past year, highlighting key changes last month.

Summary numbers and 12-month trends are provided for key performance metrics as well as visitor trends for selected segments.

The bottom section splits out the traffic by source and highlights key metrics for the top landing page for each source.

The report is easily customized and is formatted for printing or export to PDF. It does not contain any complicated spreadsheet formulas — all the data downloads and transformations are automated by the included Analytics Edge macros.

Requires: Analytics Edge Add-in for Excel with the Google Analytics connector.
Download the workbook: Google-Analytics-4-Traffic-Dashboard-1-0.xlsx