Google Search: Data Skeptic

Inspired by work provided by Britney Muller (and Masaki Okazawa) at Mozcon21 (, this workbook provides an excellent SEO analysis highlighting keyword cannibalization, performance changes and top page categories.

Instead of fumbling with Google Data Studio, manual downloads, and Python programming, you can use the Analytics Edge Core Add-in to automatically download your website data and do all the analysis work for you. All Analytics Edge macros are easily customizable using the wizard-based interface — no programming or Excel formulas required!

Requires: Analytics Edge Core Add-in with Google Search connector
Download the workbook: GoogleSearch-DataSkeptic-1-0.xlsx