Joe Kelly of Workshop Digital created this custom dashboard to easily analyze what is causing organic search traffic to decline, and I adapted it to work with the free Analytics Edge Basic Add-in. Just enter your Google Analytics view ID number and refresh.
The dashboard will help you see:
- If you’re losing organic visibility in a specific city where you previously dominated
- If there’s a high probability that top landing pages lost valuable organic positions
- If the drop in organic traffic is impacting conversion metrics
- If other traffic sources are down, which can help identify the impact of other marketing channels
- If the drop in traffic is specific to a device type
Read the original Workshop Digital blog article with a Google Sheets version.
Download the workbook: