Facebook Insights: Standard Metrics Reporting

fb-misunderstood-metrics (1)This free workbook shows how to get the same metrics as displayed in the online Facebook Insights reports. Read the companion article about why and how the downloaded data differs from the online reports.

Requires: Analytics Edge Core Add-in (free license) with Facebook Insights connector
Download the workbook: Facebook-MisunderstoodMetrics-v2-0.xlsx