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Popular Articles
Demystifying the metrics and improving your analysis
Free Reports
Free workbooks that you can use as-is or modify as needed
Building a Marketing Dashboard
Don’t be afraid of starting with an empty worksheet! Building a professional-looking report in Excel is easy with this simple step-by-step guide.
Google Search: 15 SEO Analysis Reports
This free workbook includes 15 different SEO reports, each with an Analytics Edge macro to automate the data download and analysis.
A Programmer’s Guide to Analytics Edge Macros
If you’ve written a few lines of script, this guide will get you going quickly with Analytics Edge macros.
GA4 Traffic Acquisition Report
Refresh this workbook with Analytics Edge to get your Google Analytics 4 traffic results for the most recent calendar month
Creating an Excel Dashboard Widget
Creating a dashboard widget in Excel can be quite simple – it’s really just a matter of downloading the right data and some quick formatting techniques.
This free report summarizes your website’s appearance in search, showing the distribution of the # of keywords, impressions and clicks by position.