Standard reports only touch the surface, so people use spreadsheets to build customized reporting to show the metrics and performance indicators important to them. More
Free Reports (filter at right)
Bing Webmaster: Weekly Position
This free Analytics Edge report shows the weekly search page positions for each of your top queries and top web pages. More
Constant Contact: Branded Agency Report
This free Analytics Edge report can be used by Constant Contact Solution Providers, email marketing agencies and small businesses to deliver branded reports to their clients. Combined with the Analytics Edge Add-in or App and Constant Contact connector, you can cost effectively run reports for all your clients. More
Constant Contact: Detail Reports
Get the detailed opens, clicks by email, links clicked, forwards, bounces and opt-outs for a selected Constant Contact email campaign. More
Constant Contact: Email Comparison Report
Report on your most recent Constant Contact email campaigns with this free workbook. More
Constant Contact: Email Domain Analysis
Analytics Edge makes it easy to analyze the effectiveness of your Constant Contact email campaigns. More
Constant Contact: First 3 Days of Opens
See the number of email opens by hour for the critical first 3 days of your campaigns. More
Constant Contact: Multi-Email Campaign Report (Premium)
When you send your email campaign separately to multiple lists, maybe with small tweaks to the content, you tend to lose sight of the overall campaign. More
Constant Contact: Solution Provider Dashboard (Premium)
See the status of ALL of your client accounts in this simple dashboard, designed specifically for Constant Contact Solution Providers. More
Constant Contact: Subscriber Analysis (Premium)
This free Analytics Edge report shows the past 3 years of additions and removals to your Constant Contact subscriber base, More
Facebook Insights: Standard Metrics Reporting
This free workbook shows how to get the same metrics as displayed in the online Facebook Insights reports. More
Facebook Insights: Weekly Report
See the latest week’s performance of your Facebook page with this free Excel report from Analytics Edge. More
Google Ads: Campaign Report
Download your Google Ads campaign activity for the past 30 days directly into Microsoft Excel. More
Google Analytics 4 Traffic Dashboard
This free workbook provides a quick summary of your website traffic over the past year, highlighting key changes last month. More
Google Analytics 4 User Engagement Analysis
This free Excel report works with the Analytics Core Add-in premium license and Google Analytics Pro connector to summarize the user engagement of your top website pages. More
Google Analytics: 7 Day Cohort Analysis
This free Excel report from Analytics Edge works with the free Core Add-in license and Google Analytics connector to mimic the 7-day Cohort Analysis report provided in Google Analytics. More
Google Analytics: Acquisition – All Traffic
Based on the standard Acquisition-All Traffic report, this free workbook gives you new perspective into where your website traffic is coming from. More
Google Analytics: Annual Summary Report (Premium)
This quick overview report shows all the key performance metrics for the past year in a single tabular view. More
Google Analytics: Audience Overview
This free Excel workbook provides a quick summary of your website’s audience over the past 30 days, just like in Google’s web interface! More
Google Analytics: Cohort Analysis by Source (Premium)
This free report demonstrates how easy it is to use the Analytics Edge Core add-in and Google Analytics Connector to perform a dynamic cohort analysis in Excel. More
Google Analytics: Cohort Analysis for Blog Articles
Do your blog articles peak in popularity as soon as they are published or do they gain attention over time? More
Google Analytics: Collection of Top Reports
This free Analytics Edge workbook includes a set of reports inspired by an entry in the Google Analytics Solutions Gallery by Avinash Kaushik*. More
Google Analytics: Email-enabled Monthly PDF Report (Premium)
This free Analytics Edge report demonstrates the capabilities of the Analytics Edge Core Add-in to fully automate monthly reporting. More
Google Analytics: Frequency and Recency Report
This free Excel report includes all the formulas and conditional formatting needed to reproduce the Google Analytics Frequency and Recency reports. More
Google Analytics: Interactive Analytical Charts
This free workbook show how easy it is to mimic the alternating presentations of data as seen in the Google Analytics web interface. More
Google Analytics: Interactive Behaviour Flow (Premium)
This free interactive workbook lets you see the relationships between Sources and Landing Pages from your Google Analytics data. More
Google Analytics: Returning Users
This free Excel workbook gives you a full 12 month view into the number of returning users on your website, along with a breakdown by the channels they used to reach your site. More
Google Analytics: Sampling-Free Annual Report (Premium)
This free report demonstrates how easy it is to use the Analytics Edge Core add-in and Google Analytics Connector to create an annual report that avoids Google Analytics data sampling errors. More
Google Analytics: Screen/Browser Size (Premium)
This free report presents the Google Analytics screen resolution (or the new browser size) dimension the way it should be — showing the percentage of website users served by various combinations of screen widths and heights. More
Google Analytics: Summary Report
This free Google Analytics Summary Excel Report is refreshed in seconds using the Analytics Edge Connector for Google Analytics. More
Google Analytics: Time of Day, Day of Week, by Device Type
This free Excel report shows the most popular times of day, by day of week, for each device category tracked by Google Analytics: Desktop, Mobile or Tablet. More
Google Analytics: Trend of Visits by Medium (Premium)
Let Analytics Edge do your work for you with this free report. Automatically download your Google Analytics data and transform that raw data into meaningful information. More
Google Analytics: WTF is Happening to My Traffic?
Joe Kelly of Workshop Digital created this custom dashboard to easily analyze what is causing organic search traffic to decline, and I adapted it to work with the free license of the Analytics Edge Core Add-in. More
Google Search: Branded/Non-Branded Report (Premium)
In this one report, see the impressions and number of unique keywords, by month, for branded and non-branded searches, split into 4 search engine ranking groups: More
Google Search: Bulk URL Inspection Queries
if you manage a large number of Search Console accounts and sites, this workbook will help you cope 2 big hurdles: the 2000-URL per day limit, and aligning which account to use for each URL. More
Google Search: CTR vs Position Analysis (Premium)
When embarking on an SEO review for a website, it helps to be able to see what queries are already ranking and how successful they are (click-through rate) at generating traffic. More
Google Search: Data Skeptic
Inspired by work provided by Britney Muller (and Masaki Okazawa) at Mozcon21 (bit.ly/mozcon-21), this workbook provides an excellent SEO analysis highlighting keyword cannibalization, performance changes and top page categories.
Google Search: Keeping Search Analytics Data (Premium)
Google Search Console provides some excellent insight into your website’s performance in search but it is limited to 90 days of history. More
Google Search: Keywords for Top Landing Pages
Yes, you can get the keywords for your top landing pages, but not from Google Analytics — they come from the Google Search Console. More
Google Search: Long Tail Keyword Analysis (Premium)
This free Analytics Edge report lets you see long-term trends in the individual words used in search queries that showed you site. More
Google Search: Position Distribution – More Than Just An Average
The Google Search Console metric for “position” is an average, and it doesn’t tell the whole story. This report looks at the individual queries used for each of your pages over the past 12 weeks, groups them by position, and shows you the distribution of impressions and clicks by position.
Google Search: Queries by Country (Premium)
This free Analytics Edge report gets Google Search Analytics data for your website and displays your top queries distributed across the countries they came from. More
Google Search: Queries for Top Pages
This free workbook shows how easily you can get a list of the top pages that appear in Google Search results, then for each of those pages, get the queries that were used to find them. It includes the impressions, clicks, CTR and position data. More
Google Search: SEO Results Trends
See how your content marketing or search optimization efforts have affected traffic to your site with this free Microsoft Excel report. Enter the target phrase and your account and website information, then let the Analytics Edge Core Add-in and Google Search Connector take care of the rest.
Google Search: SEO Summary Report (Premium)
Search Engine Optimization is a changing market. It’s not about keywords, it’s about topics and long-tail in aggregate. This free report summarizes your website’s appearance in search, showing the distribution of the # of keywords, impressions and clicks by position.
Google Search: Top Pages And Queries This Week
See a day-by-day position changes for the top queries and pages for your website over the past week, direct from Google Search Console. More
Google Search: Top Queries Report (Premium)
Get the top queries from Google Search Console for the past calendar month More
Google Search: Top Queries Trend
See 10 weeks worth of Google Search Console data in one report. Analytics Edge makes it easy with this workbook and the Connector for Google Search. More
Google Search: Web vs Image vs Video Search Clicks
This free workbook uses the Analytics Edge connector for Google Search to download your website search query performance for the past month, and compares the clicks coming from web search to those from image search. More
Google Search: Weekly Ranking Report
See a week-by-week summary of the top queries and pages for your website, direct from Google Search Console. More
MailChimp: Campaign Overview Report (Premium)
Report on the most recent MailChimp campaign with this free workbook. More
MailChimp: Recent Campaign Comparison (Premium)
This free MailChimp report compares the performance of the last 3 campaigns, showing key metrics along with industry averages. More