Basic Add-in, Google Analytics Connector
This free Excel report includes all the formulas and conditional formatting needed to reproduce the Google Analytics Frequency and Recency reports. Use it as part of your dashboard project!
A quick refresh and your website data is presented in an easy-to-understand tabular format, complete with background bar chart-like conditional formatting providing a quick visual reinforcement of the larger numbers.
Download the workbook: GoogleAnalytics-FrequencyAndRecency-2.xlsx