This article describes the steps taken to build the Google Analytics Traffic Dashboard report with the Analytics Edge Core Add-in. It follows the approach described in the article Building a Marketing Dashboard in Excel. More
One of the features of the Google Analytics connector is the ability to create a custom dynamic segment, which is really useful when you are sharing workbooks with others. Custom segments in Google Analytics are stored as personal assets — they are associated with the login account, not the Google Analytics account. Because of that, using one of your custom segments in a query means other people cannot run your query; they will get an error when they try to refresh the query. More
This Google Analytics API error indicates that you are referencing an invalid view ID. The view ID is the number that appears beside the view in the Accounts wizard (Analytics Edge connector for Google Analytics), or in the Google Analytics web interface when you click on the account selector at the top. More
This Google Analytics API error indicates that the metrics and dimensions being requested cannot be used together. This usually happens when you are creating a custom report, and you added a combination of fields that the API rejects. More
This Google Analytics API error indicates that the security token for the account you are using has failed. Normally the security tokens are auto-renewed, but if you changed the account password or otherwise changed your security settings, the renewal can also fail. More
This Google Analytics API error means that the selected advanced segment is not available to the account you are using. This usually happens when you share a report with a coworker. Advanced segments in Google Analytics are personal assets and are associated with your login account. More
This Google Analytics API error indicates that the account you are using cannot access the Google Analytics view (profile). This usually happens when the Google Analytics account owner removes your access (a typical agency problem). More
This Google Analytics API error indicates that there was a problem processing your query request. This can occur if you make too many bad queries in a short period of time, or if you use use up your quota for the day. In some cases, it may indicate that the server was too busy to process your request (usually for a very large query). More
This error usually occurs when the cells you referenced in a query have moved or the contents are changed. Analytics Edge connectors offer the ability to use cell references for the dates, but the references can get out of alignment if you add rows or columns in the worksheet, or if you renamed the worksheet. More
FAQ: do NOT encode the “ga:” in the field names of your expression!
Custom filter expressions can be used in the Google Analytics connectors, but there are a number of rules you must follow. This is documented in Google’s API Reference, but it is part of the old v3 API documentation, which could be removed at any time, so I have copied and embellished it here.
Google Analytics provides a New vs Returning report to measure the pull of your site and the extent to which you are encouraging first time users to return. Making this report with Analytics Edge allows you to easily track these metrics the way you want to see. More
If you find your Google Analytics reports won’t download any data beyond 25 months, chances are this is due to your data retention settings. By default, they are set to purge after 26 months.
To change this, go into your Google Analytics Admin settings for your account: Property Settings > Tracking Info > Data Retention.
“I want to increase the number of returning visitors.” Now you need a report to track your progress. This article will help you navigate Google Analytics to find the right data, and to produce a meaningful report using Analytics Edge. More
The wizard-based automation provided by the Analytics Edge Core Add-in for Excel makes it easy to combine data from multiple sources. This article explores how you can build a Waterfall Report that includes data from Google Webmaster Tools (now Google Search), Bing Webmaster Tools, Google Analytics and an external database. More
When analyzing website traffic, there are times you might want a full listing of the website’s pages…even those that never get any traffic or impressions. Google Analytics and Google Search Console will only report on pages were there is data, so these unrecognized pages continue to be overlooked. This article shows how the Analytics Edge Core Add-in can read the website’s sitemap files to extract a full listing of pages. More
With the [undocumented] addition of the Client ID dimension to the Google Analytics API, you can now use the Analytics Edge Core Add-in and Google Analytics Pro connector to recreate the User Explorer report in Google Analytics. More
Analytics Edge products are being updated to support the newer high resolution monitors, but until all of the products get updated, some of the wizards may appear smaller than the rest of your applications. These hard-to-read wizards can be fixed if you change your Display Settings. More