Challenges with Annual Reporting

It’s that time of year again, time to summarize the performance of your website, search engine optimization efforts, and campaign spending. As you start your marathon of data manipulation, there are a few things you should keep in mind to avoid disaster. More

Misunderstood Metrics: Average Position

Google Search Console makes it easy to track the position of your website pages in Google’s search results, but the numbers are averages, and averages don’t tell the whole story. When it comes to search engine ranking, they can be really misleading. More