1 Welcome to Analytics Edge

Analytics Edge makes it easy to get your data into Microsoft Excel. You can place multiple queries anywhere in your workbook as this video explains. More

2 Help Resources Available

The Analytics Edge help site has plenty of resources available for learning and assistance with reporting. This video explains what is available and highlights the ‘account not found’ problem people experience when sharing workbooks. More

4 Creating Custom Reports

Analytics Edge was designed to create the customized reports people need for their website or campaign tracking needs. This video explains the common errors you may run across and what you can do about them. More

5 Licenses and Updates

This video explains how Analytics Edge products are licensed and updated. It demonstrates how to identify updates available and how to install them.  More

Active table in memory?

read-worksheet-resultsWhat is this green worksheet with the message “ANALYTICS EDGE – active table in memory…”? When you are editing a query or stepping through an Analytics Edge macro, a green worksheet will appear (AE Step Results). This temporary worksheet shows you what it is currently in memory — the results of the last function step — before you formally write it out to a worksheet. More

Append to Worksheet: Problems and Solutions

The Analytics Edge Standard and Core Add-ins allow you to append the results of a query to the existing data in a worksheet. While the function is simple, there are some scenarios where you can experience problems. This article describes the problems you could experience and the solutions. More

Branded Versus Non-Branded Search Terms

The filtering capability in Google Search Console is very restrictive (single phrase match), making it useless for separating branded from non-branded search terms in all but the simplest cases. Enter the Analytics Edge Standard and Core Add-ins — a quick regular expression filter and your work is done. More

Build an Email Cohort Analysis

This article explains how to build a cohort analysis report in Excel using the Analytics Edge Core Add-in with the Constant Contact connector. Cohort Analysis lets you see how one group of subscribers behaves differently from another. More

Building a Cohort Analysis

This article explains how to build a cohort analysis report in Excel using the Analytics Edge free Google Analytics connector. Cohort Analysis lets you see how one group of people behaved differently from another. More

Building a Marketing Dashboard in Excel

Marketing-DashboardThis article describes the steps I went through to build a working prototype; it is light on process and documentation because this is an educational article, not a statement of best practices. More

Building a Multi-Site Report

With the Analytics Edge Core Add-in for Excel, you can easily build a multi-website report, quickly and without programming. This article and the attached sample workbook show how easy it can be. More

Calculating the Average of Averages

When building custom reports, you often need to merge 2 sets of data, such as blending subdomain search metrics together, or combining monthly web stats for an annual total. Adding up the clicks and impressions and sessions is obvious, but what do you do with things like the click-through-rate, average position or conversion rate? [Hint: you do not simply add or average the numbers]

207k impressions with avg position of 35.7 + 
735k impressions with avg position of 55.1 = 
942k impressions with avg position of  ?


Constant Contact Report Automation

branded-report-example (1)With Analytics Edge, your reporting gets a whole lot easier with single-click refreshes, and you don’t lose any of the flexibility that makes Microsoft Excel so popular for Constant Contact reporting. Here’s an example of one engagement that went from idea to “This is AMAZING!!” in 24 hours. More

Creating an Excel Dashboard Widget

Creating a dashboard in Excel can be quite simple –it’s really just a matter of downloading the right data and some easy formatting techniques. Layout is your challenge, but even that can be overcome. More

Different Computer Error?

Analytics Edge is licensed by computer, so the add-in keeps track of the computer it is licensed for (even the free product is licensed). Sometimes a Windows Update or hardware change will mess up the license, and you will get an error saying “License issued to a different computer”. More

Downloading Constant Contact Click-Through Data

Downloading Constant Contact click-through data for multiple clients has never been easier than with Analytics Edge and the Constant Contact connector. This article describes the process in detail, so you can get the job done fast! More

Error: 400 AuthorizationError CUSTOMER_NOT_ACTIVE

This Google AdWords API error occurs when you try to query an old account that has not been active in over 15 months. The API will not permit queries to inactive accounts. This usually occurs in agencies with long account lists, some of which are old and no longer used. More

Error: 400 invalidParameter ids

This Google Analytics API error indicates that you are referencing an invalid view ID. The view ID is the number that appears beside the view in the Accounts wizard (Analytics Edge connector for Google Analytics), or in the Google Analytics web interface when you click on the account selector at the top. More

Error: 401 authError Authorization

This Google Analytics API error indicates that the security token for the account you are using has failed. Normally the security tokens are auto-renewed, but if you changed the account password or otherwise changed your security settings, the renewal can also fail. More

Error: 503 There was a temporary error

This Google Analytics API error indicates that there was a problem processing your query request. This can occur if you make too many bad queries in a short period of time, or if you use use up your quota for the day. In some cases, it may indicate that the server was too busy to process your request (usually for a very large query).  More

Error: Account not found. Check Account wizard

This error usually occurs when you share workbooks with coworkers, or after a computer move or rebuild. Analytics Edge stores a reference to the account in the workbook, but the actual security tokens are stored on your computer.  More

Error: Invalid/missing dates

This error usually occurs when the cells you referenced in a query have moved or the contents are changed. Analytics Edge connectors offer the ability to use cell references for the dates, but the references can get out of alignment if you add rows or columns in the worksheet, or if you renamed the worksheet. More

Get Top Sources for Top Landing Pages

This video shows how easily multiple queries can be created and the results combined to produce a detailed report, in this case, grabbing the top sources for each of the top landing pages on your site. More

Google Analytics New vs Returning Report

Google Analytics provides a New vs Returning report to measure the pull of your site and the extent to which you are encouraging first time users to return. Making this report with Analytics Edge allows you to easily track these metrics the way you want to see. More

Hacking the Query Worksheet

The current release of the Analytics Edge Basic Add-in, Standard Add-in and Core Add-in (Quick Queries) allow you to directly edit a worksheet containing all of the query details. This is an advanced topic, so caution is strongly recommended. More

ISO Week Reporting

When a connector (API) does not offer the ability to make weekly reports based on international or ISO weeks (Monday to Sunday), you can use the Analytics Edge Core Add-in‘s Repeat Macro functionality to fill in the gap. More

Long-Tail Keyword Analysis (Advanced Example)

Long-tail keyword phrases are often made up of many different combinations of similar words, making it difficult to tell when there is a common topic of interest. This article walks through the creation of a keyword analysis report, based on weekly snippets of data from Google Search Console. More

Making a CTR versus Position Chart By Device

The Analytics Edge Core Add-in is perfect for doing a quick analysis of search engine ranking data. In this article, I show how to get a CTR versus Position chart by Devices — showing the difference for click-thorough-rate of desktop versus mobile. More

Manually Scheduling a Refresh

If you want to refresh a workbook more than once a day, or if you simply want to control the refreshes yourself, this article shows how the Analytics Edge Core Add-in and Standard Add-in interacts with the Windows Task Scheduler app. More

Multi-Source Waterfall Report

The wizard-based automation provided by the Analytics Edge Core Add-in for Excel makes it easy to combine data from multiple sources. This article explores how you can build a Waterfall Report that includes data from Google Webmaster Tools (now Google Search), Bing Webmaster Tools, Google Analytics and an external database. More

Optional Connectors

Analytics Edge has a variety of connectors available. They can be installed, updated and uninstalled using the License wizard. When you add a paid connector, it automatically starts a 30-day free trial period. More

Running Macros from Buttons

With v2.6.0 of the Analytics Edge Core Add-in, it is now possible to run a specific Analytics Edge macro from a button on your worksheet (the Analytics Edge Core Add-in must be installed). More

Running Macros from VBA

With Analytics Edge Core Add-in v2.7.2 and higher, you can run an Analytics Edge macro (e.g. “MyMacro”) from Visual Basic for Applications (VBA), using code More

Selecting a Date Range

In most Analytics Edge wizards, you can select a data range for your query. There are a large number of combinations possible, but here are the most common selections. More


The Analytics Edge Core Add-in uses some common Microsoft Excel terminology, but the meanings are slightly different. More

Unsampled Data From Google Analytics For Free

Google Analytics sampling can really mess up a custom Excel report! The Free Google Analytics Connector included with all Analytics Edge Add-ins has the ability to minimize sampling problems with large sites and long time frame queries. More

Using Functions in Macros

The real power of the Analytics Edge Core Add-in are the other functions that let you sort, filter or pivot your data. You can convert text to dates, and dates to first-of-the-month. More

Using the Append Function

append4-300x230The Analytics Edge add-in lets you easily append data from one table to another, aligning the common columns but appending the new rows to the bottom. More

Using the Combine Function

combineThe Analytics Edge add-in lets you easily combine data from two tables, aligning the common rows in key columns, and aggregating the cell values in other columns. More

Using the Compare Function

compareThe Analytics Edge add-in lets you easily compare data from one table to another, calculating growth or change in numbers as well as time differences in dates. More

Using the Repeat Macro Function

repeatmacroThe Repeat Macro function in the Analytics Edge Core Add-in lets you cycle through a list of items. This makes it possible to report on:

  • multiple accounts
  • multiple web sites
  • multiple filter expressions
  • multiple date ranges

This article shows you how to use it.


Write the Results into Excel

The Analytics Edge Core Add-in is holding your query results in memory, where you can easily manipulate it with other Analytics Edge functions. When you are ready, you will want to write the results into an Excel worksheet. More

Year-Over-Year Reporting

If you are trying to build a Google Analytics report comparing one year to the previous one, you can use the Pivot operation to make charting easier. The trick is to choose your dimensions wisely. More