! Assistance with Custom Reporting !

Standard reports only touch the surface, so people use Microsoft Excel to build customized reporting to show the metrics and performance indicators important to them. More →

Facebook Insights: Standard Metrics Reporting

This free workbook shows how to get the same metrics as displayed in the online Facebook Insights reports. More →

Facebook Insights: Weekly Report

See the latest week’s performance of your Facebook page with this free Excel report from Analytics Edge. More →

Google Analytics: 7 Day Cohort Analysis

This free Excel report from Analytics Edge works with the free Basic Add-in and Google Analytics connector to mimic the 7-day Cohort Analysis report provided in Google Analytics. More →

Google Analytics: Acquisition – All Traffic

Based on the standard Acquisition-All Traffic report, this free workbook gives you new perspective into where your website traffic is coming from. More →

Google Analytics: Audience Overview

This free Excel workbook provides a quick summary of your website’s audience over the past 30 days, just like in Google’s web interface! More →

Google Analytics: Collection of Top Reports

This free Analytics Edge workbook includes a set of reports inspired by an entry in the Google Analytics Solutions Gallery by Avinash Kaushik*. More →

Google Analytics: Frequency and Recency Report

This free Excel report includes all the formulas and conditional formatting needed to reproduce the Google Analytics Frequency and Recency reports. More →

Google Analytics: Interactive Analytical Charts

This free workbook show how easy it is to mimic the alternating presentations of data as seen in the Google Analytics web interface. More →

Google Analytics: Interactive Behaviour Flow

This free interactive workbook lets you see the relationships between Sources and Landing Pages from your Google Analytics data. More →

Google Analytics: Returning Users

This free Excel workbook gives you a full 12 month view into the number of returning users on your website, along with a breakdown by the channels they used to reach your site. More →

Google Analytics: Summary Report

This free Google Analytics Summary Excel Report is refreshed in seconds using the Analytics Edge Connector for Google Analytics. More →

Google Analytics: Time of Day, Day of Week, by Device Type

This free Excel report shows the most popular times of day, by day of week, for each device category tracked by Google Analytics: Desktop, Mobile or Tablet. More →

Google Analytics: WTF is Happening to My Traffic?

Joe Kelly of Workshop Digital created this custom dashboard to easily analyze what is causing organic search traffic to decline, and I adapted it to work with the free Analytics Edge Basic Add-in. More →

Google Search: Keywords for Top Landing Pages

Yes, you can get the keywords for your top landing pages, but not from Google Analytics — they come from the Google Search Console. More →

Google Search: Queries for Top Pages

This free workbook shows how easily you can get a list of the top pages that appear in Google Search results, then for each of those pages, get the queries that were used to find them. It includes the impressions, clicks, CTR and position data. More →

Google Search: SEO Results Trends

See how your content marketing or search optimization efforts have affected traffic to your site with this free Microsoft Excel report. More →

Google Search: Top Pages And Queries This Week

See a day-by-day position changes for the top queries and pages for your website over the past week, direct from Google Search Console. More →

Google Search: Top Queries Trend

See 10 weeks worth of Google Search Console data in one report. Analytics Edge makes it easy with this workbook and the Connector for Google Search. More →

Google Search: Web vs Image vs Video Search Clicks

This free workbook uses the Analytics Edge connector for Google Search to download your website search query performance for the past month, and compares the clicks coming from web search to those from image search. More →