Standard reports only touch the surface, so people use Microsoft Excel to build customized reporting to show the metrics and performance indicators important to them. More
Free Reports (filter at right)
Facebook Insights: Standard Metrics Reporting
This free workbook shows how to get the same metrics as displayed in the online Facebook Insights reports. More
Facebook Insights: Weekly Report
See the latest week’s performance of your Facebook page with this free Excel report from Analytics Edge. More
Google Analytics: 7 Day Cohort Analysis
This free Excel report from Analytics Edge works with the free Core Add-in license and Google Analytics connector to mimic the 7-day Cohort Analysis report provided in Google Analytics. More
Google Analytics: Acquisition – All Traffic
Based on the standard Acquisition-All Traffic report, this free workbook gives you new perspective into where your website traffic is coming from. More
Google Analytics: Audience Overview
This free Excel workbook provides a quick summary of your website’s audience over the past 30 days, just like in Google’s web interface! More
Google Analytics: Collection of Top Reports
This free Analytics Edge workbook includes a set of reports inspired by an entry in the Google Analytics Solutions Gallery by Avinash Kaushik*. More
Google Analytics: Frequency and Recency Report
This free Excel report includes all the formulas and conditional formatting needed to reproduce the Google Analytics Frequency and Recency reports. More
Google Analytics: Interactive Analytical Charts
This free workbook show how easy it is to mimic the alternating presentations of data as seen in the Google Analytics web interface. More
Google Analytics: Interactive Behaviour Flow (Premium)
This free interactive workbook lets you see the relationships between Sources and Landing Pages from your Google Analytics data. More
Google Analytics: Returning Users
This free Excel workbook gives you a full 12 month view into the number of returning users on your website, along with a breakdown by the channels they used to reach your site. More
Google Analytics: Summary Report
This free Google Analytics Summary Excel Report is refreshed in seconds using the Analytics Edge Connector for Google Analytics. More
Google Analytics: Time of Day, Day of Week, by Device Type
This free Excel report shows the most popular times of day, by day of week, for each device category tracked by Google Analytics: Desktop, Mobile or Tablet. More
Google Analytics: WTF is Happening to My Traffic?
Joe Kelly of Workshop Digital created this custom dashboard to easily analyze what is causing organic search traffic to decline, and I adapted it to work with the free license of the Analytics Edge Core Add-in. More
Google Search: Keywords for Top Landing Pages
Yes, you can get the keywords for your top landing pages, but not from Google Analytics — they come from the Google Search Console. More
Google Search: Queries for Top Pages
This free workbook shows how easily you can get a list of the top pages that appear in Google Search results, then for each of those pages, get the queries that were used to find them. It includes the impressions, clicks, CTR and position data. More
Google Search: SEO Results Trends
See how your content marketing or search optimization efforts have affected traffic to your site with this free Microsoft Excel report. Enter the target phrase and your account and website information, then let the Analytics Edge Core Add-in and Google Search Connector take care of the rest.
Google Search: Top Pages And Queries This Week
See a day-by-day position changes for the top queries and pages for your website over the past week, direct from Google Search Console. More
Google Search: Top Queries Trend
See 10 weeks worth of Google Search Console data in one report. Analytics Edge makes it easy with this workbook and the Connector for Google Search. More
Google Search: Web vs Image vs Video Search Clicks
This free workbook uses the Analytics Edge connector for Google Search to download your website search query performance for the past month, and compares the clicks coming from web search to those from image search. More
Google Search: Weekly Ranking Report
See a week-by-week summary of the top queries and pages for your website, direct from Google Search Console. More
Moz: Inbound Link Report
See how much ‘link juice’ you are getting from your inbound links with this simple Analytics Edge report. More