Add Video Titles/URLs To Google Analytics 4 Reports

It is easy to get Video Title and Video URL fields added to your Google Analytics 4 reports — just add a custom dimension for the existing event parameter! The data doesn’t start collecting until you do this, so do it now!

Add A Custom Dimension

For unknown reasons, Google didn’t provide built-in dimensions for many of the existing event parameters that are automatically tracked in Google Analytics 4. If there isn’t a dimension defined, then you can’t include it in a report. Video Title is one of those dimensions, and Video URL is another — if you create a new Custom Dimension to expose the existing ‘video_title’ event parameter (and ‘video_url’ event parameter), you will be able to improve your reporting of your visitor’s video views.

The data starts collecting after you define the custom dimension, so don’t put this step off!

View The Reports

After a day or two, you will be able to click on the ‘video_start’, ‘video_progress’ or ‘video_complete’ entry in the Events report, and you will be taken to a detailed report.

In that detailed report, a new panel will appear with the Video Title and Video URL custom dimensions that you defined earlier. Hovering over an entry will show you the whole value.

Video Reporting With The Google Analytics Pro Connector

For Analytics Edge users, you can also improve your video reporting using the new custom dimension — just click the Update button on the Fields tab of the GA 4 Reporting wizard. All your custom dimensions are now available.

Add the new Video Title dimension along with the Event count, and Filter for the Event name of ‘video_start’ or ‘video_complete’. You can optionally include the Page that the video was hosted on as well as any other dimensions or metrics (Users?).